Credibility: How Leaders Gain and Lose It, Why People Demand It is a business and leadership book that examines why trust is not a decorative quality of leadership but the condition that makes leadership possible. James M. Kouzes and Barry Z. Posner argue that people follow leaders when they believe their words, values and actions are aligned, and they explore how credibility is earned, damaged and rebuilt through everyday choices. Drawing on organizational research, management examples and practical leadership situations, the book focuses on honesty, shared values, consistency, competence, service and hope as foundations of influence. It speaks to managers, team leaders, entrepreneurs and readers interested in organizational behavior, asking what people actually need from those who ask for their trust, effort and commitment.
Author: James M. Kouzes; Barry Z. Posner
Publisher: Jossey-Bass
Publication year: 1995
Number of pages: 368
