Shopping Bag Design 2: Creative Promotional Graphics

Author: Judi Radice

Publication year: 1991

ISBN: 0-86636-143-X

This vibrant and visually appealing book explores the art and design of shopping bags as a medium for creative promotion and branding. With a collection of innovative and inspiring examples, Shopping Bag Design 2 showcases how shopping bags can serve as an extension of a brand's identity while also being a practical and reusable item.

The book features:

A curated collection of designs from international brands and designers.

Focus on creative promotional strategies through graphic design.

Insights into how packaging design influences consumer perception and marketing success.

Detailed images of unique bag designs, emphasizing functionality and aesthetics.

Perfect for graphic designers, branding experts, and marketing professionals, this book offers inspiration and practical insights into the innovative world of promotional packaging design. It serves as a resource for those looking to explore how everyday items like shopping bags can become powerful tools for visual communication.

This book is a must-have for anyone interested in graphic design, branding, and creative marketing strategies.