Addy: Book 2 by the American Advertising Federation is an extensive anthology that showcases award-winning entries from the prestigious ADDY Awards competition. The volume presents outstanding examples of creative work across print, broadcast, design, and emerging media, highlighting both national and regional campaigns. With nearly 500 pages of visual material and campaign details, it offers a comprehensive overview of contemporary advertising trends, innovative strategies, and the artistry behind successful marketing. This collection serves as both inspiration and reference for professionals, students, and anyone interested in the evolution of advertising.
Technical details
Pages: 495
Publication year: 1996
Publisher: RotoVision SA
Language: English
Original language: English
Author: American Advertising Federation
ISBN-10: 288046255X
ISBN-13: 9782880462550
