שיווק הלכה למעשה / פרופ' דוב יזרעאלי

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שיווק הלכה למעשה / פרופ' דוב יזרעאלי

⁦שיווק הלכה למעשה / פרופ' דוב יזרעאלי⁩ – תמונה ⁦2⁩

ניהול, יזמות ופיננסים, ספרות מקור, ספרי לימוד והדרכה, עיון, שיווק

30.00 ₪

זמינות: 1 במלאי

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הספר שיווק הלכה למעשה מאת פרופ' דוב יזרעאלי הוא אחד מספרי היסוד החשובים שנכתבו בעברית בתחום השיווק, והוא נחשב לאבן דרך בהבנת עקרונות השיווק המודרני והתפתחותו בישראל. הספר נכתב מתוך גישה יישומית ומעודכנת, והוא מתאים הן לסטודנטים והן לאנשי מקצוע בתחומי השיווק, הפרסום, המכירות והניהול.

במהלך הספר נבחנים נושאים מגוונים כמו מחקר שוק, פילוח ואסטרטגיה שיווקית, תמהיל השיווק (4P), ניהול מותג, תקשורת שיווקית, תמחור, הפצה, שירות לקוחות ועוד. כל נושא מלווה בדוגמאות מהשוק הישראלי, ניתוחי מקרים ויישומים פרקטיים.

פרופ' דוב יזרעאלי, מהחוקרים והמרצים הבולטים בתחום, מביא אל הספר ניסיון רב מהאקדמיה ומהתעשייה, ומצליח לשלב בין תיאוריה לבין פרקטיקה בצורה ברורה, קריאה ומדויקת.

זהו ספר חובה לכל מי שמעוניין להבין כיצד פועל השיווק בעידן הדיגיטלי והגלובלי, תוך שימת דגש על הרלוונטיות הישראלית.

פרטים טכניים:

מספר עמודים: 464
שנת פרסום: 1997
הוצאה לאור: האוניברסיטה הפתוחה
שפה: עברית

קטגוריות רלוונטיות באתר:

ספרי לימוד והדרכה, ניהול, יזמות, כספים והשקעות, עיון.

בקנייה מעל 150 ש"ח - משלוח חינם לנקודת איסוף. מעל 250 ש"ח - משלוח חינם עד הבית לכל הארץ. סגור

שיווק הלכה למעשה / פרופ' דוב יזרעאלי

30.00 ₪

זמינות: 1 במלאי

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