Simon Sinek explores why certain leaders and organisations repeatedly inspire trust, loyalty and action. Using examples from business, politics and innovation, he introduces the “Golden Circle” framework and argues that lasting influence begins with a clear sense of purpose.
Author: Simon Sinek
Publisher: Penguin
Year published: 2011
Number of pages: 256
Language: English
Original language: English
Original title: Start with Why: How Great Leaders Inspire Everyone to Take Action
ISBN: 9780241958223