Selling the Dream presents evangelism as a dynamic model for marketing, persuasion, and leadership. Guy Kawasaki shows how individuals and organizations can inspire genuine belief in products, causes, or ideas by relying on passion, clarity, and authenticity. The book serves as a blueprint for aspiring evangelists in any field—business, activism, or community work—explaining how to define a mission, communicate persuasively, recruit supporters, and sustain momentum. Blending practical guidance with real-world examples and Kawasaki’s engaging style, this work is both a handbook and a call to action for anyone seeking to drive change and make an impact.
Technical Details
Pages: 352
Publication Year: 1992
Publisher: HarperBusiness (HarperCollins)
Language: English
Original Language: English
ISBN-10: 0887306004
ISBN-13: 9780887306006
